There are countless things you can do to improve your websites online status, in this article I will outline some of the more important factors which may aid you in developing your online presence further.
The most important factor must the Search Engine Optimisation, optimising content without negating its importance and clarity is paramount. Anyone can repeat words over and over to try to fool many search engine spiders, however this no longer works and in-fact works against you! The source code of your website must also be as streamlined as possible to ensure that page loads are kept low and furthermore the website is error free (W3C Validator). Some businesses use software such as Website Auditor to manage and maintain page optimisation.
Blogs are a great way to provide useful content and bring internet users back to your website. If you write your articles and provide links pack to relevant pages within your website this certainly will boost your traffic. Just as important due to the search-ability of certain social networks, is to utilise social networks such as Facebook, recent studies have found people do indeed look on Facebook for companies. Also when searching within a search engine, companies Facebook pages are displayed, it’s simply another outlet to deliver information and social mentions for your business.
If you create a beautiful design for your website and adopt great mechanics you should submit your site for an award, this can drive traffic to your website and thus boost its rankings. Adopting a new design annually can also keep this traffic coming and provide continuous awards. Additionally you can add competitions to your website and attract visitors who then turn into repeat visitors to check on their progress. This is a great traffic boosting tool. You may also find releasing e-cards for each seasonal occasion useful as long as they are sent via email with a link back to you website where you can promote your services. This will bring lots of traffic to your website and work well in conjunction with all the above.
This brings me to the second most important factor after great SEO, fresh content, clean original content is king, no repeated paragraphs, plagiarised content or dynamically included content from other sources should be used as it is highly likely it has been indexed within other websites and smart search engines know the original authors.
That being said, if you establish yourself as a great author you may utilise the “author” META tag. Which can give your posts great “weighting” with search engines that are actively collecting author data where the authors are writing concise and useful materials.
It’s important to note that creating useful materials, content, awards, SEO are far more important than other outdated techniques for driving traffic such as business directories and other link building activities. These inbound links are no longer as useful and should only be utilised if everything else has been exhausted. Focussing on what’s important and listening to what search engine developers / marketers state is a much better way to deliver the right material that will elevate your website within search engine results.
If you provide a range of products, affiliate and reseller schemes are a great tool to build your business, giving the opportunity for other s to make their own money from selling your items is a great way to build a reputation especially if you can provide white label reselling to allow others to build a brand from your products. This benefits both parties and you can bet your established brand would already be well ranked, so when people do “shop around” you will receive traffic and potential conversions.
I wish you the best in your website promotion and hope you get the most out of your website(s), time to put ideas into practise.
Dan – Software/Web Developer