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Sound Marketing have been providing Audio Marketing services to UK customers for 21 years. One of these services is the provision of on-hold messaging which is the audio that customers hear when they call a business and are put on hold or transferred.
This audio includes marketing information and news about the business’s products and services. It is regularly changed to keep it relevant and fresh sounding. The method used to manage the updating of the scripts was fast becoming antiquated. Some customers were still using faxes and others were relying on emails with word documents attached to them as a means of communicating required new content. A web- based application to manage this process was identified as the ideal way forward.
We developed a web portal to address this problem and customers can now manage their scripts online, with a back end for account managers to complete the process and put the customers’ scripts into production in the Studio. The system is broken into four components:
The customer system has many sub components all accessed via a secure and unique login. This allows Sound Marketing’s customers to manage their details and scripts, choose new music and voice artists, finalize script amends and communicate with the account management team. Customers can also view revisions and historic scripts.
This element has additional features to allow account managers to manage music and voice artists, track progress of a new production and move scripts to the production studio. All actions are tracked in a logging system. After adjustsing a customer script as per their requirements, the script is pushed to the studio system for processing into the audio of the desired format.
This is the last step in the system. The studio can now send individual or multiple prompts to voice artists for voicing and once the audio has been received back, they can record how many prompts each voice artist has recorded. This enables the invoicing process to run much smoother, with no room for error. Once productions are completed the “new” scripts will then appear back in the customers’ portals, ready for the next amendment. All actions are logged and all of the scripting team are aware of where any script might be in the process loop.
After rigorous testing we now have a working application that cuts out the need for passing documents through an email system (or even post in some cases!). Customers can login, make changes and put their changes into production with feedback at any stage by checking their accounts. The scripting team also now has a way to manage and track the progress of customer submitted scripts. The studio also can also track and communicate problems back to account managers to ensure a smooth production process.
This has also enabled a completely “paper-free” system to be established at Sound Marketing, saving further money and improving their environmental credentials.
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Stratton's House, Melksham, Wiltshire, SN126JL
networks@soundnetworks.net
01225 701 650
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